JACCI
JOHNSON
IDENTITY | WEB | PRINT
A logo design, visual identity, and website for Seattle-based leadership coach, Jacci Johnson.
LOGO
The Jacci Johnson logo features a monogram that visually represents the meeting of the natural world and the world of work. Leaf-shaped motifs spring up into shapes reminiscent of a city skyline or climbing results—illustrating how the lessons we learn from nature can serve as a foundation for our success at work.
DESIGN
JACCI JOHNSON
MONOGRAM
Photography of the natural world was integral to the Jacci Johnson visual identity, and the monogram allows for those elements to show through, rather than being covered up.
DESIGN
JACCI JOHNSON
BRAND BOOK
An extended brand book outlining the Jacci Johnson visual identity ensured the logo, color, type, photography, and other brand elements would all be used consistently across collateral.
DESIGN
JACCI JOHNSON
LOGO
AS PATTERN
The Jacci Johnson logo can be interlinked to form a repeating pattern to visually represent the concept of connection—a value the Jacci Johnson brand holds above all else.
DESIGN
JACCI JOHNSON
COLOR
The Jacci Johnson brand takes a tonal approach to color, making use of both a light and a dark blue. This gives way to a system of visual hierarchy within the palette—dark blue for priority messaging, light blue for secondary messaging. These blues also communicate a sense of professionalism, stability, and trust.
JACCI JOHNSON
COLOR
Accent colors shown above continue the tonal approach to the Jacci Johnson palette, with light and dark shades of each.
DESIGN
DESIGN
JACCI JOHNSON
THE LEAF
The leaf motif from the Jacci Johnson logo can be used as an independent visual element, further highlighting a connection to nature.
JACCI JOHNSON
DESIGN
THE
LEAF
WEB DESIGN
A brochure-style website showcasing services, resources, and news was built using Wix, allowing the client to make any future updates on her own anytime.
DESIGN
JACCI JOHNSON
MOBILE-FRIENDLY
DESIGN
Wix allows for precise control over mobile displays, ensuring that all customers have an optimal experience with the Jacci Johnson brand, no matter what device they’re on.
DESIGN
DESKTOP
JACCI JOHNSON
DESIGN
JACCI JOHNSON
TEAM CONNECTION
