J.A.W. COOPER:
GILT
IDENTITY + LAYOUT
GILT: A collection of the works of J.A.W. Cooper. Title treatment and additional typesetting by Samuel Moore Arts.
TITLE TREATMENT
The GILT title treatment features hand lettering designed to weave through the subject of the cover art. Above-title billing is set in Rail, a bespoke typeface by Samuel Moore Arts.
DESIGN
HAND LETTERING
The title treatment was built from scratch with proportions and spacing to work seamlessly into J.A.W. Cooper’s piece selected for the cover.
J.A.W. COOPER: GILT
DESIGN
J.A.W. COOPER: GILT
BOOK LAUNCH
GILT includes over 155 drawings and paintings by J.A.W. Cooper.
Publisher: Flesk Publications
Photography/Videography/Score: Orion Fisher
DESIGN
J.A.W. COOPER: GILT
COLOR
GILT was named in part after gold, as many of the pieces within feature gold foil as a primary element, but we chose to brand GILT with another swatch from the collection—a red-hot pink—to celebrate J.A.W. Cooper’s stunning return to vibrant, sumptuous color.
DESIGN
J.A.W. COOPER: GILT
TYPESETTING
Off the cutting room floor: The bird you see in this spread was removed from the cover art to make room for the title treatment, but—like the tiniest phoenix—was reborn in this piece, on the artist’s statement spread, all typeset in Rail.
J.A.W. COOPER: GILT
SPOT
GLOSS
The title treatment was printed with a glossy spot UV finish, subtly referencing the gleam of gold without using gold lettering.
DESIGN
DESIGN
J.A.W. COOPER: GILT
THE CAGE
The GILT title treatment was inspired by a J.A.W. Cooper piece titled “Aviary.” Ultra-condensed letterforms form evenly spaced vertical strokes, which weave through the cover art like the bars of a cage.
